Tuesday, May 31, 2011

LV



The French luxury label, celebrates its 20th year in China, and will hold a special summer exhibit titled “Voyages,” which features historical LV luggage and handbags in the country’s most renowned museums. Voyages narrows down on Louis Vuitton's long historic affair with travel, and also marks China’s first National Museums' partnership the brand. Voyage features work from Chinese artist Zhang Wang paired with an extensive collection of  rare vintage Vuittons that would give most visitors a peek into the most iconic pieces of all time.  The Louis Vuitton: Voyages exhibition will last from May 29-August 30 this year, below you can see the entrance to the venue.


The French company also hit a rocky patch in China earlier in May, when Shanghai’s city government required the company to demolish one of its advertisements—a 65-foot-tall suitcase—that violated the city’s outdoor ad regulations.
The museum itself only just reopened after three years of extensive renovations, so this could be considered its grand re-debut. The funny thing is, the National Museum's mantra is to educate on the arts and history of China, which, at first glance, Louis Vuitton doesn't exactly fit until you remember that most Vuitton items are made in China and the fastest growing consumers of the monogrammed luxury fashion and accessories are Chinese shoppers.

No comments:

Post a Comment